thegarrityfile.com

A corporate fugitive chronicles her self-imposed exile from cubicle nation.

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Entries Tagged as 'Marketing yourself'

Start from where you are

March 21st, 2009 · No Comments

When you go from employee to entrepreneur, it’s really easy to become overwhelmed with all you need to learn and do.
How to organize your office, what marketing tools to use, what to tell people about your services, how to set up your finances…it’s feels endless.
I have to tell you, that in many ways it is [...]

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Tags: Becoming a solo-preneur · Bright shiny objects · Entrepreneurs Unplugged · Investing in yourself · Marketing yourself

Taking leaps

February 4th, 2009 · No Comments

Many entrepreneurs (and aspiring entrepreneurs) think they have to know exactly what they’re doing, and how to do it, before they start. They also tend to think and dream on a much smaller scale, in part due to that reason.
In 2008 I made it a point to uplevel my thinking — and the results of [...]

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Tags: Becoming a solo-preneur · Bright shiny objects · Building a virtual team · Investing in yourself · Marketing yourself · Uncategorized

Are you dabbling for dollars?

December 8th, 2008 · No Comments

I am a recovering dabbler. This affliction tends to strike creative types - especially authors, consultants and graphic artists who do this work “on the side” while holding down guaranteed paying jobs, or the self-employed who happily accept any assignment that pays - or promises to!
Luckily for me I worked out my affliction while I [...]

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Tags: Becoming a solo-preneur · Marketing yourself · Rants · Uncategorized

The truth is out there

December 4th, 2008 · No Comments

Since hanging up my shingle, so to speak, so many people have asked me how I handle working alone at home. The reactions range from “I couldn’t do what you do” to “I would watch TV all day” to “I would miss the social contact too much.”
The truth is - I have never felt so [...]

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Tags: Becoming a solo-preneur · Building a virtual team · Investing in yourself · Marketing yourself · Tools of the trade · Uncategorized · Working at home

You are your business

November 26th, 2008 · No Comments

Whether you are already in business for yourself, or are thinking about it, one of the strangest hurdles to overcome is realizing that you are in fact, the business. The beauty of this is that since there is no one exactly like you, you are free to build your business on your skills and what [...]

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Tags: Becoming a solo-preneur · Investing in yourself · Marketing yourself

Service or servitude?

November 5th, 2008 · No Comments

Michael Katz over at It Sure Beats Working wrote a succinct and very astute post last week that brings up something important for all entrepreneurs, especially those who provide professional or consulting services. Having an “anchor client” sounds great until you remember the purpose of an anchor is to weigh an object, meaning YOU, down!
In [...]

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Tags: Becoming a solo-preneur · Getting a real job · Marketing yourself

This business called life

November 4th, 2008 · No Comments

I spend a lot of my time on personal and professional development. For me, there is little distinction. Especially as a small business, and one that sells “intangible” and “invisible” services, you are your brand, your human resources and your capital.
This is why it is so important, if you want to be in business for [...]

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Tags: Becoming a solo-preneur · Marketing yourself

You know you’ve made it when…

September 9th, 2008 · No Comments

There are a few fellow solo-preneurs who I regularly jaw with. Having these people as sounding boards really make a difference. After all, your spouse and pets can only offer so much business advice and support! Recently we have spoken about tell tale signs your business have solidified. One key sign is when you willingly [...]

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Tags: Becoming a solo-preneur · Marketing yourself